In general, category management is the process of bundling like products into a singular category, or business unit, and then addressing procurement, merchandising, sales, and other retail efforts on the category as a whole.Ī central idea behind this strategy is to emphasize the benefits of the category for the consumer and remove inefficiencies and unprofitable competition among brands and suppliers within a category. Category Management Definitionįirst of all, what is category management? This is one of the harder retail concepts to define, as category management can mean different things to different people. In reality, there is much more to category management.
As we all know, this isn’t as simple as it sounds. At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits.
